
The Rise Of The Lifestyle Entrepreneur – “What Kind Of Life Do I Want ?”
“What kind of life do I want?” Increasingly, this is the question on people’s minds, replacing “What kind of job do I want?” I often hear this from new entrepreneurs building e-commerce businesses, leveraging technology to shed traditional barriers to entry. The term “lifestyle entrepreneurship” was pioneered by a high-flying, highly visible group of savvy digital natives. They recognize the power of the web and have devised ways to create efficient, streamlined businesses that outsource everything beyond their core skill sets. Dubbed MMO (make money online), this innovative group’s lifestyle is on display all over social media.
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Second, start slowly, and test the market. Try a few social media ads and see what kind of response you get. If your sales aren’t enough to cover social media advertising costs, try tweaking your ads or product mix, and look for new ways to drive traffic to your site. Seek out resources and experts to help guide your efforts.
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